When it comes to the latest technology – like Blu-Ray players, HDTV and Apple iPad – men have a tendency to be “early adopters”. This means they generally want to be the first on their block with the latest gadget or toy. So it came as no surprise to jewelry designers when men readily accepted the concept of men’s titanium wedding rings and jumped on board with the trend.
While the purchase of a wedding ring may not be quite as exciting as a new smart phone or flat-screen TV, research shows that men are more likely to accept a new product when it offers something better than the old one. Nowhere is this more evident than in the meteoric rise of men’s titanium wedding rings. In this case, the “old” product is a traditional gold band and the new one is titanium, a space-age metal that has recently entered the marketplace. Gold is still an attractive choice for men with more conservative tastes, of course, but the early adopters are ready for something new.
You may be thinking to yourself, “titanium is not new,” and you would be right about that, since it has been used for decades to make airplane propellers and human prosthetic joints, but it is relatively new as a jewelry metal. It has joined other industrial metals, like tungsten and stainless steel, to become one of the hottest new jewelry materials for fashion rings and wedding bands.
So why are so many men choosing titanium over gold and other metals?
For the most part, men choose rings made from a titanium alloy because it’s so much stronger than traditional metals. Known as the element “Ti” on the periodic table, titanium offers superb tensile strength, hardness, and durability while being relatively lightweight. Therefore, when the aircraft grade of this metal is used for men’s titanium wedding bands, it is strong enough to withstand the rigors of daily wear. When you consider how much less expensive it is than gold and platinum, it’s no wonder men have gravitated to this extraordinary metal.
Besides being used to make men’s titanium wedding rings, titanium is also a popular choice for fashion rings. Tension-set diamond rings, where a diamond is mounted in the open circle of a titanium band, are another excellent use of this strong jewelry metal. Titanium can also be paired with other metals, such as a gold inlay, for a unique two-toned look. Or, it can be anodized with color in electrolyte solutions and made into black titanium rings; a look that is all the rage in contemporary men’s jewelry.
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